DUI Task Force Experiment Essay Example | Topics and Well Written Essays - 750 words

DUI Task Force Experiment - Essay Example The Following is a research study to compare the effectiveness of specialized training with that of unspecialized training in improving the efficiency in which the 12 units of the DUI task force prevent DUI related offenses. The researcher tests the management skills of 12 specialized officers, and that of 12 unspecialized officers. He thereafter randomly assigns them to two groups of 12 people each. One group consists of specialized trained officers, and the other group consists of unspecialized officers. In this case, the control group will be unspecialized officers, while the treated group is the specialized officers. In conducting the research, the following methods of data collection will be used. This involves perusing through the records of various officers under experimentation, to find out their efficiency in conducting their duties. This will also involve a look at the tickets issued during the last six months, of the year 2012. This will help in ascertaining the natures of DUI offenses that were common, and how efficient the officers under experimentation managed to reduce them (Dunning, 2012). 1) There is a risk of one group imitating the experiences of another group under comparison. This takes place when for instance the control group, which comprises of unspecialized officers, learns about the program, and tries to imitate the results that come from the treated group. This imitation can affect the posttest performance of the unspecialized officers who fall within the control group. The effect of this is that it will not produce an accurate result of the experiment. 2) Another threat to the internal validity of the program is rivalry among the treated group and control group in relation to compensation. This occurs when there are differences in compensatory packages amongst the control and treated groups. For instance, the unspecialized officers might see the specialized treatment that the specialized

Management Report Essay Example | Topics and Well Written Essays - 2000 words

Management Report - Essay Example Table of Contents Executive Summary 2 Table of Contents 3 1.0Overview 4 2.0 Analysis of the Organisation’s Business Environment 5 2.1 Porters Five Forces 5 2.2 Industry Life Cycle 7 2.3 Scale and Scope of Barclays Bank in India 8 2.4 The Key Reasons for Barclays’ Success 9 2.5 Evaluation of Sustainability 9 3. Analysis of the Organisation’s Strategy 10 3.1 Value Chain Analysis 10 3.2 Resources of Barclays Bank 12 3.3 Strategies Adopted by Barclays Bank 12 3.4 Competitive Stance of Barclays 13 4. Critical Appraisal of the Strategy 14 14 5. References 15 1.0 Overview Barclays Bank Plc (Barclays), which is an English bank, is one of the chief financial service providers globally. Barclays entered Indian Retail Banking sector through Global Retail Commercial Banking (GRCB) in the month of May, 2007. The doors of Barclays were opened to commercial customers in India in November 2006 and at present it has around 2000 clients. It provides a wide range of services to its clients such as loans, payments and cash management services, deposits, trade finance as well as treasury solutions. In the present scenario, Barclays Corporate has a set-up of around 50 distribution points. In March 2008, Barclays Finance was launched (Sakariya & Paliwal, 2010). Therefore, in this context, the report endeavours to analyse the business environment of organisation in which key success and sustainability factors of the Bank is explored. The strategy of the Barclays Bank has been analysed with the help of value chain analysis along with analysis of the competitive stance of the bank. In the concluding section, critical appraisal of the strategies has been presented. 2.0 Analysis of the Organisation’s Business Environment 2.1 Porters Five Forces Entry Barriers (High): In the emerging markets such as India, multifarious decisions such as interests on loans, deposits as well as money supply are regulated by Reserve Bank of India. Reserve Bank in India had decided to provide licenses to a few numbers of foreign or new banks in India (RBI, 2010). These entry barriers prevent the entry of any foreign bank in India. A lot of control has to be kept on loan lending, the number of branches which are to be operated in the market and deposit taking. Since the people are likely to invest in the public or governmental sector banks instead of private banks for the purpose of the safety deposits the brand identity for Barclays in not well-known. Also because of the restrictions imposed on the number of branches, rural area people would stay untouched. As far as product differentiation is concerned the strategy of Barclays Bank works for the corporate or urban customers. Barclays Bank’s services which are efficient and quick enable them to attract a lot of customers. Rivalry among Existing Competitors (High): The competitors include private as well as public banks along with microfinance institutions located in rural areas. Acquiring most important stakes in Absa provides Barclays easy access in an untouched market which also helps them in brand visibility (Barclays Bank PLC, 2010). Bargaining Power of Suppliers (Medium): The customers, parent company and other funding sources are the suppliers of the bank from whom the bank can increase funds. In the market, the customers have a high bargaining power. Barclaycard provides an attracting scheme to their customers which in turn help them to get large funds that are important for

Corporate Policy of Starbucks Coffee

Corporate Policy of Starbucks Coffee Starbucks Corporation is a multinational corporation based in the United States and is the most famous and largest coffeehouse company in the world. It boasts of 15,000 stores in 45 countries. Starbucks specializes in coffee in all its forms: brewed, espresso, served hot or cold along with other related snacks and raw coffee beans. This conglomerate started in 1985 as a coffee bean roaster and retailer in Seattle, Washington where it still holds its corporate offices. From the 1900s up to now, a new store is opened every day. As of the last quarter of 2007, Starbucks owns 8,505 stores around the world, and 6,500 stores are franchised. As of last quarter of 2007, Starbucks reported a gross profit of $1.5 billion and a net income of $208 million. According to the financial report for Starbucks that is published in the web, Revenue and earnings have grown at roughly 25% annually for the past five years, and should continue at an above-average rate given Starbucks competitive position an d already proven record. Management is expecting 18% top-line annual growth and 20-22% in the bottom-line for the next several years. Domestic same-store sales have been stabilizing at around 4%, with transactions accounting for 1%. Internationally, same-store sales increased 7% for Q3 driven by 5% transaction growth. International comparable sales growth has been north of 5% every quarter. It would be wise to invest in shares of stock for Starbucks since it can be seen in their financial statements that since they have expanded their operations, there is a steady increase of revenues and profits. Starbucks have produced a more than average sales and earnings growth in the past years. The companys very impressive earnings growth projections are a good indicator to go ahead and invest. Starbucks still focuses on their expansion ventures across the United States and abroad in the companys owned stores and the franchises. Majority if not all exhibited a solid financial performance. The increase of revenue is caused by the opening of more and more stores across the globe to accomplish its vision to establish the most respected brand in coffeehouses. With 1,288 new stores in 2007 and a planned 2,400 more in the next months, revenues and sales would surely shoot up higher. According to the Starbucks Quarterly Report (Mary 2007), Global comparable store sales for Company-operated markets increased by 4% for the 13-week period ended April 1, 2007, and increased 5% over the first half of fiscal 2007. Comparable store sales growth for fiscal 2007 is expected to be in the target range of 3% to 7%. The Company purchased a 90% stake in its previously-licensed operations in Beijing and Tianjin, China. Starbucks in the United Kingdom It was in May 1998 that Starbucks gained foothold in the coffee shop market in Europe by acquiring 65 Seattle Coffee Company establishment in the United Kingdom. Starbucks and Seattle Coffee shared the same culture that centers on the desire to customize coffee. Moreover, they also have almost the same company values of respecting people and the environment. In the UK, the Starbucks store designs and ambiences are meant to be cozy and intimate, at the same giving its coffee drinkers a personal area to stay anytime. Tables, chairs, sofas, armchairs, and stools are specifically designed to make every customer feel important. Anyone who wants serenity apart from the home and solace after the chaos of office work can relax and stay deep in a book or magazine. Some even bring their work along and meet friends and prospects in Starbucks stores. Exclusive Starbucks music is made available in all its coffee shops around the  world. In the UK, the head office and support center of Starbucks is located in Chiswick in South West London. Starbucks Losing in the United Kingdom Costa Coffee is giving Starbucks a hard time in the UK. According to financial sources,  £10 million have been lost by Starbucks since 2009. The figure show a loss before taxes of over  £9 million for one year in the middle of this year compared to only  £2 million in 2009. This poor performance emphasizes the concerns of CEO Howard Schultz last year when he made an evaluation of the UK economy. He himself gave the reason for the companys bad financial showing in the UK: unemployment, mortgage crisis, and low consumer confidence. Value Chain Starbucks is synonymous to coffee. They are present in 41 countries except in Africa. Its mission statement: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. Starbucks created a niche in the coffee culture. It has penetrated markets that are not coffee connoisseurs. Schultz envisioned coffee consciousness in his customers hoping that coffee drinkers would take coffee seriously as wine connoisseurs take fine wine. It developed unique coffee taste experiences through coffee blend concept which traditionally is a method done to mask off flavors contributed by mediocre to atrocious beans and to save money. The coffee brand which has penetrated the world sans few places, aimed to deliver high quality and consistent products to keep customers. To achieve this consistency, Starbucks entry to other markets was in the form  of licensing its brand and the technology it has developed through the years. This encompasses all areas in the operation of a coffee shop. Several international coffee shops like Brazilian Coffee Shops, House of Coffees, Seattle Coffee Shops have penetrated many countries through franchising. However, Starbucks opted to licensing agreements for store locations in areas where it did not have the capacity to put up its own outlets. This is handled by Starbucks Coffee International (SCI). It has opened stores in Japan, Singapore, Philippines, South Korea and Taiwan. It has opened its market also in Europe. Starbucks has yet to launch its coffee bars in an African country. Starbucks has become a byword in the global business. It has become an epitome of a corporation that has reached its zenith in corporate and service endeavors. Franchising styles and its marketing strategies merit the following of many other companies. It is sufficed to say that Starbucks has become one best examples of a corporation that has not only brewed up the world but created a good aroma for other businesses to emulate. Mission-Vision Statements In 1998, Starbucks announced its vision: 2000 stores in the year 2000. Its mission is to inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Its mission statement: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. According to the financial report for Starbucks that is published in the web, there is a significant increase in the revenue and earnings in the last five years of up to 25%. A prediction by economic analysts that this trend will continue at an advantageous rate if the competitive position of the company stays  at par. It would be wise to invest in shares of stock for Starbucks since it can be seen in their financial statements that since they have expanded their operations, there is a steady increase of revenues and profits. Starbucks have produced a more than average sales and earnings growth in the past years. The companys very impressive ea rnings growth projections are a good indicator to go ahead and invest. Starbucks still focuses on their expansion ventures across the globe in the companys owned stores and the franchises. Majority if not all exhibited a solid financial performance (Michelli, 2007). Business Strategy The technology that Starbucks packaged includes real estate, store design, store planning and construction, product line, store ambiance, building a top management team, employee training, product supply, coffee roasting and its marketing strategies. It is called Starbuck System. All supplies will come from suppliers approved by Starbucks. These ensure control in all areas of the operation. Starbucks is an established business and its success in the domestic and global market can be derived from the socially responsible movement that they promote in their corporate behaviors. Business ethics has always been an integral part of Starbucks as management base their principles on the internal stakeholder issues like product quality, customer satisfaction, employee wages and benefits, and local community and environmental responsibilities. The leadership of Starbucks sees to it that all these responsibilities toward their internal stakeholders are taken care of since they are largely responsible for what Starbucks has achieved today. The internal stakeholders of Starbucks has created a collaboration that work closely with the  executives and business units to fully incorporate the companys values into developing and implementing its positions on key legislative and public policy issues.   Furthermore, it develops and maintains an extensive network of internal contact s (senior management, legal, marketing, category, QA, RD, regulatory, strategy and others) to align strategy, issues and business impact.   Among internal stakeholders, Starbucks sees to it that there is a uniform code of conduct to be followed in all its stores around the world. This is to make sure that the mission-vision of the company is upheld at all times. Internal stakeholders treat each other with professionalism as guided by these uniform codes of conduct. SWOT Analysis Strengths of Starbucks lies on their unique and chef-inspired menu and their market position which is remains in the top five, according to surveys. Unlike other big corporations and franchises, Starbucks has an enormous advertising budget that drives the business. Their comprehensive, award-winning training programs provide franchises and employees with the specific tools and skills that can be used for success in the competitive food industry. Weaknesses of Starbucks lie on some bad-for-the-business lawsuits on their franchising scheme. Another weakness would be the often criticized television advertisements and campaigns that seem to be intended to be funny and outrageous rather than sell their food. Another weakness could be their franchising scheme worldwide where they only allow one franchise holder for a particular country. For example, in China, only one franchise holder owns all the Starbucks stores there. This limits opportunities for other interested franchisers; thus, also limit the full expansion of Starbucks. Opportunities at Starbucks lie in their staff and crew to further develop and grow in their career at the company since a very comprehensive training and development is made available for store managers and staff. Threats come in the form of the existing competitions in the food industry. Problem Areas Advertising With a brand name such as Starbucks, who needs advertisement? Just very recently, Starbucks put on air their television advertisement. Critics say that it is too late for this since a company should start advertising (print and broadcast) when they need it most or when everything is iron hot. From a marketing perspective, this television ad came in late. Still, with a global brand that is popular enough that many think the name itself is enough advertisement, Starbucks do need advertisement. One just needs to look around and see how such immense and successful global brands can still be seen on billboards, television, and magazine. Starbucks advertising campaign continues from word of mouth especially. The logo is enough to persuade patrons and customers to partake of their products. Being the leading retailer and roaster of specialty coffee in the world, Starbucks has been criticized in the past for being very ambitious, expanding throughout the world at a fast speed. But Starbucks has been successful in making a name for itself in record time while achieving a 20% rise in earnings for 2008. Many articles came out written about how and why Starbucks decided to start a television advertisement when they do not really need one. Management of this conglomerate have their  reasons and the prime one is in order to reach across or convince those who have not tried sipping their coffee while lounging in their free WI-FI zone stores to come and see for themselves the difference of being in a Starbucks shop. More reasons are obvious just like what their other competitors would say. For Starbucks, there is no such thing as being late nor is there a set time when to advertise or not. This new ad is not purported to sell but to remind and create more impact to their captured market. Competition In the United Kingdom, Starbucks major rival is Costa, followed by Caffe Nero. The UK coffee shop market is actually being slowly dominated by these three competing brands. Fierce competition aggravated into a bitter fight this year when Starbucks filed a complaint to the Advertising Standards Authority (ASA) that the Costa advertising campaign that says: Starbucks drinkers prefer Costa and Seven out of ten coffee lovers prefer Costa. However, ASA came with a decision that favored Costa, saying that all these claims by the latter were based on blind tasting tests. Coffee is the second largest imported product of the United States and specialty coffee market is approximated to be $11 billion a year in worth. To lure coffee drinkers (and other variants of coffee) from Starbucks, competitors of the same product line have come up with all sorts of gimmicks and come-ons as well trying to make a niche in the coffeehouse industry. In a report written by Georgia Flight (2006), the top five competitors of Starbucks show how each is different from the other and identify some salient points in their competitions with the leading brand. Founded in 1981, Green Mountain Coffee Roasters that originated from Vermont has used the slogan Be Green to portray the kind of coffee they serve. Starting as a small cafe, it has stuck to its use of organic roots and organic coffees. Keep Innovating is the slogan of Coffee Bean Tea Leaf which is headquartered in Los Angeles. It has 400 outlets. The company is famous for the wide choice of coffees and teas and its reputation preceded its brand for its innovation. Furthermore, it has established branches in places/countries where Starbucks is absent like Israel. Costa coffee was founded in 1971 in London. Even with Starbucks abounding in that city, Costa is a lead ahead in India where it has adapted its coffee flavors to suit Indian taste. Their strategy? Head East. Having 120 outlets in the country, Peets of California uses the strategy: Go Upscale. Java connoisseurs love the strength of the taste of its coffee. The special and complicated process of working on the coffee makes the taste unique. Caribou Coffee coffee business based in Minneapolis was founded in 1992. The strategy to Sell a Lifestyle features their cafes and stores in a mountain-lodge-style decoration including the chairs and a fireplace. They have made a deal with some airlines and some other fitness establishments. Starbucks has got itself many competitors, many of which got their inspiration from it. Since the product is a beverage that many would patronize, it is no wonder that Starbucks as well as other related businesses are rising. Marketing: Franchising: Expanding in Africa Putting up a Starbucks coffee bar in South Africa guarantees presence of Starbucks in almost all of the continents in the future. As a gateway to the African continent, the country is convenient path for businesses to expand in the area. Since the first national elections in 1994, government policies have been enacted to encourage foreign investments. Granting a license to a local company or close corporation to operate Starbucks stores in the country would benefit both parties. This would allow transfer of Starbucks System technology that would benefit the employment program of the government through its program Broad Based Black Economic Empowerment Act (BEE). The partnership of Starbucks and a local closed corporation can enjoy the economic incentives given to new foreign investments that are brought into the country. While there will plus and minuses for both the licensor and licensee, they will get benefits from the license agreement (Andover, 55.) However, because of different cultures, Starbucks will have to make adjustments in their marketing and strategies to achieve its growth. Several standards will have to be altered to accommodate the different palate and eating habits of the people. Whatever criteria in its service and product Starbucks has come up, changes have to be made to accommodate the new market. Starbucks has to consider also an important observation made by the franchise sector of South Africa that 90% of South Africas franchise opportunities are based on locally developed concepts which is in contrast to most countries outside the USA where foreign brands trend to dominate the market (Handsenn, 40). This is also true to the restaurant and fast food market where the business Starbucks can be compared. Most food brands (restaurant type) are franchised out in other countries. Recommendations On Advertising Problem Area Starbucks can save their millions by forgetting about putting up television advertisements and commercials. The company is so established that making a commercial now would not have that much impact. Moreover, the company should enjoy its business success by being contented with posters on their stores, occasional promotions and announcements of new products, etc. Business and advertising analysts say that Starbucks can live without such domineering advertisements on television. Actually, they do not need any. On Marketing/Franchising in Africa Problem Area This is also true to the restaurant and fast food market where the business Starbucks can be compared. Most food brands (restaurant type) are franchised out in other countries. Also, the following factors are as important from a prospective franchisees point of view: The advantage of operating under a local brand is that the product has been designed from scratch with the local conditions in mind. Only a professionally managed operation can be relied upon to deliver on the implied promise of franchising. This is considered a threat to Starbucks. With the experience of the local companies developing its market strategies, most likely, Starbucks will have difficulty in guarding its technology. Penetration in the market is also a challenge. Also, the company had encountered problems in its image, paying low price for coffee beans from another African country. Having a  local partner may help to quell the threat and open a huge market. Perhaps it would be wise to brainstorm on these possibilities. If the company wants to grow more and succeed more, then they should review their policies on franchising. Recommendations on Competition Problem Area It is a fact that all people eat in order to survive. However, not all people can afford the same food and luxuries that these businesses offer. While Starbucks is known to cater to class A and B market because of the prices of their products, Caribou Coffee grabs the C and D with a lot lower prices of the almost the same products. McDonalds, being the leader of fast foods and affordable prices, remains to top the market monopoly. People around the world are reported to patronize their products, thanks to the non-stop advertising and maintaining the quality of their food. Dunkin Donuts has a limited list of food, mostly sweet pastries and yes, doughnuts. The taste and type of food offered by this establishment continue to serve as a come on to many customers and a specified market. Starbucks should take seriously the growing number of rivals in the food industry, especially in the same products they are selling. Pricing is a very important aspect to take into consideration. With these hard times, people become practical. If they can have the same taste and quality coffee from another store, why go to Starbucks? Although the company wants to maintain its unique quality brand, it should consider their consumers satisfaction when it comes to expenditures.

Managing Diversity Essay -- Ethnicity Racial Races Papers

Managing Diversity As we enter the new millenium, diversity in the workforce is rapidly increasing. Businesses and organizations are living up to the great melting pot image the United States has always been popular for. Employees now reflect a diversity of cultural perspectives, ethnic backgrounds, ages, genders, physical abilities, and levels of education. This wave of multiculturalism is here to stay and cannot be ignored. It is in need of attention in order to uphold the well-being and success of businesses and organizations all over the country. One way to face this wave of diversity is to learn to accept and value it (http://www.online.wbc.org/Docs/starting/diversity.html). What is diversity? Why does it matter? Once this is accomplished, the next step would be to learn how to manage diversity in the workplace. What kind of environment would managers have to create to educate employees about cultural diversity (http://mason.gmu.edu/~Isamuel/diverse.htm). In addition, an efficient manager would assess how well the environment that he/she has created is working (http://www.communitypolicing.org/exchange/e16_97/e16glosr.htm) What makes a good trainer? What are some common mistakes that a trainer could make? What is diversity? There are several definitions of diversity that exists in literature. Some definitions range from narrow to very broad. Those that are narrow tend to reflect the laws of affirmative action and equal employment opportunities such as race, gender, ethnicity, age, national origin, religion, and disability. Broad definitions tend to include sexual preference and orientation, values, education, language, economic status, marital status, lifestyle, and beliefs (7). One example defines diversity as a... ... of Managing Diversity," The Best of the Bureaucrat (Winter 1991- 2) : 41-44. 2. Andy Ferguson, "A White Man's View on Diversity," The Public Manager (Spring 1997) : 52-54. 3. Matti Dobbs and Oliver Brown, "A Vital Link: The Supervisor's Role in Managing Diversity," The Public Manager (Summer 1997) : 53-56. 4. Audrey Mathews, "Diversity: A Principle of Human Resource Management," Public Personnel Management (Summer 1998) 27 vols. No. 2 : 175-184. 5. Matti F. Dobbs, "Managing Diversity: The Department of Energy Initiative," PublicPersonnel Management (Summer 1998) 27 vols. No. 2 : 161-173. 6. James D. Slack., "From Affirmative Action to Full Spectrum Diversity in the American Workplace," Rev. of Public Personnel Administration (Fall 1997) : 75- 87. 7. Rosemary Wentling, "Diversity Training in the Workplace," http://nerve.berkeley.edu/CW73/WIPIL.html Managing Diversity Essay -- Ethnicity Racial Races Papers Managing Diversity As we enter the new millenium, diversity in the workforce is rapidly increasing. Businesses and organizations are living up to the great melting pot image the United States has always been popular for. Employees now reflect a diversity of cultural perspectives, ethnic backgrounds, ages, genders, physical abilities, and levels of education. This wave of multiculturalism is here to stay and cannot be ignored. It is in need of attention in order to uphold the well-being and success of businesses and organizations all over the country. One way to face this wave of diversity is to learn to accept and value it (http://www.online.wbc.org/Docs/starting/diversity.html). What is diversity? Why does it matter? Once this is accomplished, the next step would be to learn how to manage diversity in the workplace. What kind of environment would managers have to create to educate employees about cultural diversity (http://mason.gmu.edu/~Isamuel/diverse.htm). In addition, an efficient manager would assess how well the environment that he/she has created is working (http://www.communitypolicing.org/exchange/e16_97/e16glosr.htm) What makes a good trainer? What are some common mistakes that a trainer could make? What is diversity? There are several definitions of diversity that exists in literature. Some definitions range from narrow to very broad. Those that are narrow tend to reflect the laws of affirmative action and equal employment opportunities such as race, gender, ethnicity, age, national origin, religion, and disability. Broad definitions tend to include sexual preference and orientation, values, education, language, economic status, marital status, lifestyle, and beliefs (7). One example defines diversity as a... ... of Managing Diversity," The Best of the Bureaucrat (Winter 1991- 2) : 41-44. 2. Andy Ferguson, "A White Man's View on Diversity," The Public Manager (Spring 1997) : 52-54. 3. Matti Dobbs and Oliver Brown, "A Vital Link: The Supervisor's Role in Managing Diversity," The Public Manager (Summer 1997) : 53-56. 4. Audrey Mathews, "Diversity: A Principle of Human Resource Management," Public Personnel Management (Summer 1998) 27 vols. No. 2 : 175-184. 5. Matti F. Dobbs, "Managing Diversity: The Department of Energy Initiative," PublicPersonnel Management (Summer 1998) 27 vols. No. 2 : 161-173. 6. James D. Slack., "From Affirmative Action to Full Spectrum Diversity in the American Workplace," Rev. of Public Personnel Administration (Fall 1997) : 75- 87. 7. Rosemary Wentling, "Diversity Training in the Workplace," http://nerve.berkeley.edu/CW73/WIPIL.html

Biography of a Successful Person.Docx Uploaded Successfully

Biography of a Successful Person Lai Chee-Ying, Jimmy (1948 – ) Jimmy Lai was born in Guangdong in 1948. He illegally immigrated to Hong Kong when he was 12. Jimmy found Giordano in 1975. In 1990, Jimmy established Next Media Ltd. Its Apple Daily and Next Weekly are two of the most popular newspapers and magazines nowadays in Hong Kong. Jimmy expanded his media business to Taiwan in 2001. He owns wealth over 3 billion HK dollars. Jimmy is a creative businessman. He demonstrated his innovative ideas no matter in garment or media industry. Garment Industry: GiordanoUnder the leading of Jimmy Lai, Giordano has become one of the leading clothing retailers in Hong Kong and owned over 200 stores since the beginning of 1990s. Jimmy brought a new practice to staff management on the retail business: outstanding sales would be rewarded for double salary. This policy was totally new to clothing retail industry at that time. Besides, Jimmy initiated the policy of â€Å"free to try and ch ange with requiring a reason† for Giordano. It gave great confidence to the customers and built a good brand image. Media Industry: Next Media Next Media Limited was found in 1990.What makes Jimmy Lai a creative businessman is that he has turned printed media into many innovative usages. Turning Newspaper to Direct Selling: AdMart AdMart was a Hong Kong online and phone retailer. Jimmy Lai used the enormous network and media coverage of his Apple Daily to turn a newspaper to a menu for direct selling. AdMart had been the hot topic in Hong Kong after few months it launched. Jimmy Lai’s creative business idea had fitted in many feature of the Hong Kong society at that period. First, it was in a downturn of economy, people were looking for economical alternatives other than traditional supermarkets.Second, the increasing unemployment provided sufficient manpower for the delivery service of AdMart. Third, Apple Daily was one of the biggest printed media in Hong Kong. AdMart enjoyed the best marketing advantage among all other retail competitors. The launch of AdMart had once been a great challenge to the top retailers in Hong Kong: Parknshop and Wellcome. Although AdMart was closed due to the certain scandals of quality of goods and price war, AdMart was still the first try to turn media business into direct selling business.Turning Newspaper to Television Another creative business idea comes from Jimmy Lai is the Apple Action News. It is a video service provided by Next Media Limited to report most of the news from Apple Daily. Jimmy Lai realizes that many people prefer videos more than words and they like exaggerated reporting method. He starts the Apple Action News to capture this segment. Through YouTube and smartphone applications, Apple Action News has become one of the most popular information or entertaining media for Hong Kong and Taiwan consumers.It has successfully turned printed media into to videos and boosted up the consumer awareness to both Apple Daily and Apple Action News. Turning Newspaper to Banners Jimmy Lai is good at marketing his brands. One of his most creative ideas to promote the brand of Apple Daily is to turn newspaper to banners. Apply Daily’s political status is against to the government. It always supports those antigovernment protests. On the days of large protests such as 1st of July and 4th June, Apple Daily provides banners in its first page for readers and protesters.While some people might think that it is a waste of money, it gains opportunities to advertise Apple Daily for free. While all media in Hong Kong would report those large protests, they must take photos about the situation. As Apple Daily provides free banners for protesters, you will see people raising Apple Daily in the photos of different newspapers’ headlines. First, Apple Daily makes use of the protest opportunity to get free advertisement for its brand in different newspapers. Second, it could create a brand i mage that many people are reading Apple Daily.Third, providing banners helps Apple Daily to boost the sales on protest days since some of the protesters would purchase Apple Daily for the banners. This creative marketing idea has never been used by other media in Hong Kong. Jimmy Lai is a successful businessman who uses his creativity to develop new rules and trends in industries. His success in media industry makes him well known by everyone every Hong Kong. Meanwhile, Jimmy Lai is also a writer of over 15 books published by Next Media Limited. He is also a devout Catholic. ——————————————– 1 ]. Jimmy Lai (2007, January 27). . World Journal Book Store, Author Introduction [ 2 ]. Next Media Ltd. – Company Profile, Information, Business Description, History, Background Information on Next Media Ltd. http://www. referenceforbusiness. com/history2/91/Next-Media-Ltd. html#ixzz2 AeOTMYpb [ 3 ]. (2000, July 12). . http://big. hi138. com/? i201715 [ 4 ]. Official Website of Apple Daily, http://hk. dv. nextmedia. com/ [ 5 ]. – , http://hk. 88db. com/hk/Knowledge/Knowledge_Detail. page? kid=14558

Important People

Franklin D. Roosevelt- He was the first president who understood how to use media and the radio. He made speeches on the radio called Fireside chats. He made about 28- 33 of these. He was elected to office four times. In one of his speeches he talked about how there was more employment now than 4 years ago. He used radio to give his own points of view and defend the New Deal. Used radio because it was intimate. Superman/ Clark Kent- Cartoon (sept. 18, 1942) superman takes the war to the enemy in a time that we could not do it. He did something that they were incapable of doing, defeating the enemy. he was fighting the military (not TERRERISM) not blowing business building just military items. He represents our country. Clark Kent is supermans alter ego who is a reporter for the Metropolis newspaper, The Daily Planet. Herman Goering- (1893 – 1946). He was a German politician, military leader, and a leading member of the Nazi Party. Among many offices, he was Hitler's designated successor, and commander of the Luftwaffe (German Air Force). He was a veteran of WWI as an ace fighter pilot, and a recipient of the coveted Pour le Merite (â€Å"The Blue Max†). He was the last commander of Jagdgeschwader I, the air squadron of Manfred Von Richthofen â€Å"The Red Baron†. After the WWII he was convicted of war crimes and crimes against humanity at the Nuremberg Trials. He was sentenced to death by hanging, but committed suicide by cyanide ingestion the night before he was due to be hanged. Max Fleischer- (1883 – 1972) He was an American animator. He was a pioneer in the development of the animated cartoon and served as the head of Fleischer Studios. He brought such animated characters as Betty Boop, Koko the Clown, Popeye, and Superman to the movie screen and was responsible for a number of technological innovations like the idea of the rotoscope which was a concept to simplify the process of animating movement by tracing frames of live action film. Lois Lane- she is a reporter for the Metropolis newspaper, The Daily Planet. She represents our individual attitudes. She is willing to die for what she believes in and is a hero. She represents American stubbornness and she’s a hero because she never once calls for help. Iva Toguri- (1916 –2006) She was an American citizen who participated in English-language propaganda broadcast transmitted by Radio Tokyo to Allied soldiers in the South Pacific during World War II. Although on the â€Å"Zero Hour† radio show, Toguri called herself â€Å"Orphan Ann,† she quickly became identified with the moniker â€Å"Tokyo Rose†, a name that was coined by Allied soldiers and that predated her broadcasts. William Joyce- (1906 – 1946) He was nicknamed Lord Haw-Haw and was a fascist politician and Nazi propaganda broadcaster to the United Kingdom during the Second World War. He was hanged for treason by the British government as a result of his wartime activities. Joseph Goebbels- (1897 –h 1945) was a German politician and Reich Minister of Propaganda in Nazi Germany from 1933 to 1945. As one of German dictator Adolf Hitler's closest associates and most devout followers, he was known for his zealous oratory and anti-Semitism. He was the chief architect of the Kristallnacht attack on the German Jews, which historians consider to be the commencement of the Nazi violence culminating in the Holocaust. From our notes: he said to Hitler that he needed to sell his ideas and form an enemy. Neville Chamberlain (1869 – 1940) was a British Conservative politician who served as Prime Minister of the United Kingdom from May 1937 to May 1940. Chamberlain is best known for his appeasement foreign policy, and in particular for his signing of the Munich Agreement in 1938, conceding the Sudetenland region of Czechoslovakia to Nazi Germany. When Adolf Hitler continued his aggression, Britain declared war on Germany on 3 September 1939, and Chamberlain led Britain through the first eight months of World War II. Hughes flying Boat H-4 (hk-1) Hercules (â€Å"Spruce Goose†)- was a prototype heavy transport aircraft designed and built by the Hughes Aircraft company. The aircraft made its only flight on November 2, 1947. Built from wood because of wartime raw material restrictions on the use of aluminum, it was nicknamed the â€Å"Spruce Goose† by its critics. The Hercules is the largest flying boat ever built, and has the largest wingspan and height of any aircraft in history. It survives in good condition at the Evergreen Aviation Museum in McMinnville, Oregon, USA.